Design and the Elastic Mind: Exhibition Marketing

Motion Graphics, 3D Poster, Graphic design

This project is a set of speculative branding materials created for MoMA’s Design and the Elastic Mind (2008), an exhibition exploring disruptive innovations at the intersection of design, science, and engineering. Developed as part of a Typography course, the work centers on an A1-sized poster in which type functions as image, produced through cellular automata. By treating typography as a computational system, the poster reframes design as an exploratory process that reveals unexpected visual logics.

Building from the poster, I created a 15-second motion reel that translates the exhibition’s curatorial themes into time-based form, extending the generative system into animation. I also coded a 3D poster that transforms the static graphic into a dimensional, animated object—one that “breathes” within digital space. This iteration echoes the exhibition’s fascination with how technology materializes the intangible, turning design into a choreographed, system-driven performance that evokes the rhythmic precision of mechanical processes.

Finally, I developed an AR version of the 3D poster using p5.js, allowing the work to be experienced spatially through an AR tracker built with p5.simpleAR.

I. Printed poster

II. Motion teaser (best experienced with sound on)

III. 3D poster

IV. AR