Design and the Elastic Mind: Exhibition Curatorial Design

This poster is part of a set of speculative branding materials created for MoMA’s Design and the Elastic Mind (2008), an exhibition exploring disruptive innovations at the intersection of design, science, and engineering. The exhibition frames design innovation as a form of engineering progress, where our understanding of the physical world is renewed by an ability to exert control from the nanoscale to the macro-scale. Letterforms are generated through cellular automata, revealing the text from disintegrating and reintegrating particles and new aesthetic possibilities born from the logic of generative systems.

Building from my poster design, I created a 15-second motion reel that translates the exhibition’s curatorial themes into time-based form, extending the generative system into animation, accompanied by a 3D poster that transforms the static 2D poster graphic into a dimensional, animated object, one that “breathes” within digital space.

• Duration

  September - October 2025

• Mentor

  Amy Auman

• Language

  Processing, p5.js